![]() Additionally, there should be a strategic focus on the messaging being crafted. This means that every message being put out on social media should be vetted for compliances and policies. While there are positive and negative effects of social media, it’s important for companies to remain focused. ![]() If we are planning to do billboards, we would want users driving past our billboard ad to stop and have a laugh or two.” – Pramod Rao, VP, marketing, Zomato We want to maintain a jovial, fun kind of experience, whether it is to do with people’s interactions with us on social media, on Zomato chat support or across any of the communication avenues we use. “ We enjoy having these interactions with users and restaurant partners. The positive effects of social media on business are clear according to the leading food ordering giant. It has a steady growth rate in orders and has become a part of the culture of the customers. Zomato’s recently clocked in over 700K+ Zomato Gold members, by leveraging social media to its maximum potential. This has incredible results over time, with a stronger focus on ROI. This is also true for consumer brands that want to keep their core audience engaged. It can help connect audiences to a core message and keep them engaged over time. Increasing brand loyalty/affinityĪs competition increases, social media and digital marketing are the best tools to reach out to a wider audience. The impact of social media is clear and businesses around the world are taking advantage. This trend is moving faster towards this side of the table, owing to greater efficiencies and reach. Data from WARC’s 12 key markets show that mobile ad spends will overtake that on TV in the years to come. ![]() As more consumers are going mobile, it’s important to reach out to them where they reside. There are significant advantages to leveraging social media, especially when brands want to scale their message. In a scenario like this, the brand which would stand out would be the one offering a better experience,” – Ashish Khazanchi managing partner, Enormous Brands in an interview with Afaqs. But again, players putting out equal amounts of discounts would ultimately mean that the discounts didn’t exist at all. “While it is a good tool for swaying loyalty, it’s only the brand experience and brand love that creates the differentiation. The positive effects of social media are widely studied by analysts, who conclude that all businesses should be leveraging the power of the platform. There is massive scope for businesses to actively engage customers on these platforms and target the appropriate audience based on their interest. With a total of 4.2 Billion internet users, about 3.3 Billion of them use social media. Social media is an impactful force in today’s modern era of business.
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